The research project “NoViS” examines how adolescents aged 14 to 16 present themselves on Instagram and Snapchat. It explores how personal and social norms, set by relevant others, shape their self-presentation and play a key role in their identity development.
How do adolescents present themselves on Instagram and Snapchat? Which self-presentation is approved or disapproved by peers, parents, and teachers? And how do their norms affect their identity development? These questions are at the heart of the "NoViS" research project.
Three sub-projects explore adolescents’ self-presentation (14-16 years):
Results show that self-presentation is shaped by social and personal norms. Peers play a central role, with their norms like “be perfect” or “be authentic” influencing self-presentation. Parents affect through injunctive norms (What is appropriate?), while social media influencers shape through descriptive norms (What do others do?). Teachers’ influence on self-presentation is minimal. This negotiation of norms has a key impact on adolescents’ identity development.
Adolescents | Norm development | Self-preservation
Program Coordinator Bachelor Communication Studies
Media socialization • Media literacy • Journalism research • Political communication • Qualitative methods
Academic Staff
Media use and effects • Selection, use, and reception of online information • Social science research methods
Program Coordinator Bachelor Communication Studies
Media socialization • Media literacy • Journalism research • Political communication • Qualitative methods
Academic Staff
Media use and effects • Selection, use, and reception of online information • Social science research methods
Academic Staff
social media influencer • media pedagogy • media literacy
The project includes several research projects within LMU. That's because it's great and very interdisciplinary.